I to have to join the crowd and say "What were they thinking? The new Olympic logo for the 2012 games in London is terrible. From a marketing standpoint I cannot see anyone wanting an article of clothing with this logo. You can look at the Olympic site http://www.olympic.org/uk/games/london/index_uk.asp or the London site http://www.london2012.org/ to see the logo.
How many logo's were submitted and how bad were the logo's that were rejected?